When students appear before a disciplinary hearing panel, they often focus on proving that every allegation is false. That can be a mistake. A disciplinary hearing is not just about what happened. It is also about how decision-makers understand the s…
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Most people assume that if they are right, others will eventually recognize it. Unfortunately, that is not how the real world works. Every day, people lose lawsuits despite believing justice is on their side. Employees lose promotions even though the…
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Not every argument deserves to be believed. Every day, we encounter claims from coworkers, politicians, advertisers, friends, social media, and even professionals. Some are well-reasoned and supported by evidence. Others sound convincing at first—b…
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Every day, people try to persuade others. A lawyer argues before a judge. A manager presents a proposal to a board. A student appeals a disciplinary decision. A parent negotiates with a child. A salesperson tries to close a deal. Most people assume p…
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In investigations, disciplinary proceedings, workplace disputes, and litigation, people often assume that the most important question is whether the truth will ultimately prevail. The truth matters. Evidence matters. Facts matter. But there is anothe…
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One of the hardest lessons lawyers—and people generally—ever learn is this: Being right is not enough. In courtrooms, universities, workplaces, negotiations, disciplinary proceedings, and everyday life, people often assume that truth alone guaran…
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Many people assume that the most persuasive lawyers are the loudest lawyers, the most aggressive lawyers, or the lawyers who speak with the most confidence. That is wrong. The most persuasive lawyers are usually the ones who understand people. They u…
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It is not easy to persuade a judge, jury, or any audience to adopt your point of view—particularly when the audience begins from a position of skepticism or disagreement. Persuasive advocacy requires far more than mastering legal doctrine. It requi…
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Closing argument is among the most critical parts of a trial, as it provides attorneys with one final opportunity to persuade the jury to rule in their favor. Below are tips to maximize the persuasive value of a closing argument. Begin with a strong…
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Opening statements are among the most critical aspects of a trial. Indeed, the opening statement provides attorneys with the opportunity to, among other things, make an excellent first impression with the jury, highlight the most favorable facts supp…
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